Copywriting
Static Display Ad Design
Animated Banner Ad Design
Since its inception with Sony in 1996, Vaio has been a leading name in high performance PC's and now is continuing its legacy under new ownership with Japan Industrial Partners. VAIO SX14 is one of the newly introduced collections of laptops designed with business professionals in mind. Experience the benefits of a large screen, expanded connectivity, and unmatched "VAIO TruePerformance” technology, without the extra bulk and weight.
Copywriting
Static Display Ad Design
Animated Banner Ad Design
Design a minimal and sophisticated banner ad campaign geared towards business professionals.
TTo mirror the sleekness of the SX14, it was important to maintain clean design and simple typography to not distract from the product itself. We settled on a monochrome aesthetic to keep the campaign simultaneously polished and bold.
To make the messaging effective, we wanted to narrow in on the qualities that all professionals strive for in their ideal daily life. With research and A/B testing, we crafted copy using essential keywords like "productivity, "lighter" and "faster" to optimize our clicks.
With the quick nature of the business world, GIF animated ads were the extra flare needed to highlight the ultra fast VAIO performance. We also implemented a laptop in motion to showcase the one-of-a-kind large screen but thin build in an interactive style.